Despite Lenskart’s established brand recognition, the company encountered notable challenges when attempting to transition customers from the conventional brick-and-mortar model of purchasing eyeglasses to a fully online experience. While the brand had successfully carved out a reputation in the eyewear industry, many consumers remained hesitant to abandon the familiarity and assurance provided by physical stores. This reluctance stemmed from concerns regarding the accuracy of online prescriptions, the inability to try on frames in person, and uncertainties surrounding the virtual shopping process. To address these hurdles, Lenskart needed to implement strategic initiatives aimed at enhancing the online shopping experience and assuaging consumer apprehensions. This involved investing in technologies such as virtual try-on tools and augmented reality features to simulate the in-store try-on experience digitally.