While the importance of financial planning is widely recognized, many individuals find the process daunting and complex. Fincart identified several key challenges that people face in this area. Firstly, the sheer volume of financial information can be overwhelming, making it difficult for individuals to discern which strategies are most relevant to their personal circumstances. Additionally, financial literacy remains a significant barrier; many people lack the necessary knowledge to make informed decisions about investments, savings, and long-term financial goals. This often leads to procrastination or reliance on suboptimal financial products and advice. To address these challenges, Fincart developed a comprehensive solution aimed at simplifying financial planning and making it accessible to everyone. They focused on providing clear, user-friendly resources that demystify financial concepts and strategies.