We help our clients identify their core strengths, not only in their minds but in the minds of their clients and potential clients, then we connect with the audience who wants what you have to offer. Advertising is a brand promise.
If you find your core truth and market that consistently to the right audience, you create connections that can lead to relationships. If you advertise something you are not, you can create a disconnect where the prospect feels they’ve been lied to. Remember, you can only fool a customer once. This sounds like such a simple strategy. It is, and it works.